MSU examines how packages operate in ER, OR environments
Medical device professionals, healthcare practitioners get ‘immersed’ in packaging during simulated ER and OR environments.
View ArticleSocial media input energizes Verve Energy Drink packaging redesign
Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.
View ArticleNurses provide customer voice at HealthPack
A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque, NM. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding...
View ArticlePackaging along gender lines
Whichever gender the product targets and whatever the nature of that targeting, packaging has a central role to play.
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